Workshop: Digital Story-telling on 8th March 2018

Digital Story-telling – how to create an irresistible digital presence and make your customers your brand ambassadors? WIth Merilyn Kesküla from London.

DESCRIPTION

WORKSHOP
Digital Story-telling – how to create an irresistible digital presence and make your customers your brand ambassadors?

The landscape of selling goods and services has changed immensely with the rise of new channels for connecting with potential buyers and sharing your authentic story. Instead of one way of reaching the end customer, we now have multiple, and the choice of brands and products available make it essential for telling our story so it touches our audience emotionally, inspires them and feeds all the senses.

For example, Instagram is the fastest growing social media platform with 800 mil users worldwide. In fact, 75% of customers learn about products and services on Instagram or take action (visiting website etc) after seeing an Instagram post.

When it comes to non-essentials, the price is not the main factor, the way you tell your story, inspire change and share your values is.

In this hands-on workshop you will learn:
– How to create your digital personality (you’ll leave with a digital strategy)
– How to easily create and curate attractive content
– How to engage and grow your tribe globally: organic and paid engagement & activation (hashtags, boosted posts, influencer marketing, collaborations etc)
– How to create an effective sales funnel

PRICE:
Tallinn Business Incubators companies – FREE
Tartu Centre for Creative Industries companies – FREE
DIGIX companies – FREE
Tallinn Design House designers – 30€ (VAT included)
Everyone else – 50€ (VAT included)

REGISTRATION: https://goo.gl/forms/tnRf2Z5kiDiQxxkk2

The seminar is organized by Talsinki project. For more information about Talsinki project events please contact birgit.podelsky@tehnopol.ee / kadri@inkubaator.ee or visit our website www.cbtalsinki.eu.